While equal TV time could help level the playing field for Bolsonaro, the Workers' Party has an established history of producing slick, hard-hitting campaign ads."
"...Bolsonaro has the highest rejection levels of any candidate according to polls, but Ribeiro said that Haddad's would likely rise, given Brazil's current polarised political atmosphere which is replete with deep anti-Workers' Party and leftist sentiment." "It will be a festival of negative propaganda from both sides," Ribeiro said of the second round, where both candidates are given equal free television advertisement time.
Born and raised in Germany, he moved to Rio de Janeiro, Brazil in 2005, where he has spent almost 14 years to pursue more work and new experiences as a creative for studios and production houses; exploring new ways of communication between our digital and physical worlds and investigate the boundaries between disciplines. He also holds a bachelors degree in cinema from UNESA, Rio de Janeiro, graduated in 2009.
He has worked for clients such as State Government of Maranhão, Lula Presidential Election Campaign 2018, Globo, Yahoo America Latina, ZDF, Arte, DFROST, Russell Brand and Mandalah and brands including Nissan, H.Stern, Cantão, Eva, Riachuelo, Cadenzza, or Victorinox.