a little overview in a nutshell of graphics & visuals we produced on a daily basis for almost 3 months during the campaign. Between 30 and 50 visuals, depending on the campaign situation, reactionary and actionary pieces, + additional artwork for articles were created every day
art direction, mainly done for the temporary campaign website lula.com.br, social media platforms, such as facebook , twitter, instagram and whatsapp during the presidential election campaign 2018 in brasil.
"Brazil elections: A tight and turbulent race Presidential election campaigning has been packed with drama, with Bolsonaro and Haddad pulling ahead in the polls.
...It's been a turbulent contest so far, packed with drama, including an assassination attempt on Jair Bolsonaro, the far-right frontrunner who continues to lead opinion polls while recovering in hospital. Former Sao Paulo mayor Fernando Haddad of the leftist Workers' Party is second, having taken over from ex-President Luiz Inacio "Lula" da Silva, who is serving a 12-year sentence on corruption charges and was barred by the electoral court from running earlier this month."
"...Ibope showed that Haddad would narrowly beat Bolsonaro in the runoff but, for most analysts, the race is still far too close to call."
While equal TV time could help level the playing field for Bolsonaro, the Workers' Party has an established history of producing slick, hard-hitting campaign ads."
"...Bolsonaro has the highest rejection levels of any candidate according to polls, but Ribeiro said that Haddad's would likely rise, given Brazil's current polarised political atmosphere which is replete with deep anti-Workers' Party and leftist sentiment." "It will be a festival of negative propaganda from both sides," Ribeiro said of the second round, where both candidates are given equal free television advertisement time.
Born and raised in Germany, he moved to Rio de Janeiro, Brazil in 2005, where he has spent almost 14 years to pursue more work and new experiences as a creative for studios and production houses; exploring new ways of communication between our digital and physical worlds and investigate the boundaries between disciplines. He also holds a bachelors degree in cinema from UNESA, Rio de Janeiro, graduated in 2009.
He has worked for clients such as State Government of Maranhão, Lula Presidential Election Campaign 2018, Globo, Yahoo America Latina, ZDF, Arte, DFROST, Russell Brand and Mandalah and brands including Nissan, H.Stern, Cantão, Eva, Riachuelo, Cadenzza, or Victorinox.